In order to safeguard both you and your customers, we have implemented comprehensive anti-spam policies. While these guidelines may seem stringent, adherence to them not only prevents your classification as a spammer but also increases the likelihood of your emails being seen and opened by customers. It is crucial to recognize the importance of clean emails and to comply with these standards.
It is important to note that this article serves as a resource and not as legal advice. Legal requirements vary among businesses and countries, and for detailed legal intricacies, it is advisable to consult with a licensed professional. Let's delve into the absolute minimum requirements:
Creating an effective email footer involves several components, and there are different ways to achieve this. Let's explore two methods:
The Easy Way: During template creation, simply click "Add Dynamic Content" and select "Email Footer." This straightforward step ensures that your campaign is legally compliant. A helpful gif demonstrating the simplicity of this process has been provided.
The Harder Way (Custom Approach): While we have designed a default footer that suits most users, there may be instances where a fully customized appearance is desired. In such cases, you have the option to use our custom tag {{ footer }} to insert the footer anywhere in your code. If you wish to further customize it, a basic understanding of coding is necessary.
Below is a list of required tags that must be present in every campaign you send. These tags contribute to the comprehensive email footer content that ensures compliance:
unsubscribe_url list_address list_description list_company list_url
To initiate your customization process, we have provided a concise code snippet that can be effortlessly tailored to align with any style and template. Simply copy and paste the code to commence your customization endeavors.
<p> {{list_description}}<br /> <br /> <a href="{{unsubscribe_url}}">Unsubscribe</a> {{recipient_email}} from this list.<br /> <br /> Our mailing address is:<br /> {{list_address}}<br /> <br /> Copyright (C) {{ 'now' | date: "%Y" }} <a href="{{list_url}}">{{list_company}}</a>. All rights reserved. </p>
Given the global scope of email regulations, it is crucial to recognize that additional regulatory obligations may be applicable, depending on the geographical locations of both your business and your contacts.